> Where Everybody is Somebody and Christ is Lord
> Exalting the Savior, Equipping the Saints, & Evangelizing the Sinner
> Where the Difference is Worth the Distance
> The End of Your Search for a Friendly Church
> Caring, Sharing, & Connecting
> Large Enough to Serve You, Small Enough to Know You
A well-written, pithy tagline can sometimes help unify your church's focus as well as connect with your community. However, we need to be honest. These taglines are often more prescriptive than descriptive. What if, suddenly, all our taglines became brutally honest in their descriptive accuracy? Would we see:
Where Some People are Important and Convenience is King
Exalting our Egos, Entertaining the Crowd, & Exaggerating the Stats
Where There's Little Difference Except the Distance
The End of Your Search for a Dysfunctional Church (and beginning for a healthy one)
Carrying (grudges), Sharing (gossip), & Connecting (for business opportunities)
Large Enough to be Complacent, Small Enough to Need You
Please don’t misunderstand me; I like and use taglines. I’ve even used a couple of the above examples in the past. However, the distance between the envisioned and the actual has caused me to move away from the indicative and embrace the imperative. For example: “Be Different. Make a Difference.” This reflects our vision for the church and encourages us to fulfill that vision.
But, I want to interject another thought here. Is there an unwritten tagline every New Testament church ought to pursue? I believe there is: "A One-Another Church.” If such were descriptively true, then we wouldn't even need to use it as a published tagline, because it would be read through a living display of the Gospel.
But what are the one-anothers and what relevance do they hold for the contemporary church? Glad you asked. In a future post, we’ll discuss exactly that, and I’ll share the results of my in-depth study.